Case studies
Bilama Paris is a new cosmetic brand dedicated to using only natural ingredients sourced from Africa. The brand aims to promote sustainability, authentic beauty, and African cultural heritage. The owner wants to develop a strong, recognizable brand identity.
Project type: Visual Identity, Branding
Role: Graphic designer
with the guidance of Delphine Linval, creative youtuber and brand designer.
Industry: Cosmetics
Tool: Adobe Photoshop, Adobe Illustrator
Year: 2020
We began by presenting three graphic universes in the form of moodboards (images, personas, colors, and keywords) to the client.
We then worked on logos, typographic combinations, and patterns based on these moodboards.
Finally, we applied these logos to different packaging design concepts.
We came up with a young and dynamic brand that uses a warm gradient palette and sans-serif fonts to reflect the diversity and modernity of beauty.
We also highlighted the natural ingredients of the product on the packaging to reflect the brand's values.
