Case studies
La Boutik’ offers co-working and exhibition spaces for entrepreneurs and artists from the Caribbean. The founder requested a vibrant visual identity that can adapt across medium as well as physical spaces.
Project type: Branding
Role: Brand designer
with the guidance of Delphine Linval, creative youtuber and brand designer.
Industry: Entrepreneurship
Tool: Adobe Photoshop, Adobe Illustrator
Year: 2020
We began by presenting three graphic universes in the form of moodboards (images, personas, colors, and keywords) to the client.
We then worked on logos, typographic combinations, and patterns based on these moodboards.
Lastly, we prepared the logo files for print and web usage, and established the brand guidelines to help the client use them efficiently in the future.
A refreshing and playful visual identity, inspired by the foliage of the tropical forest. Each co-working space of La Boutik' benefits from its own unique color combination and leaf pattern, allowing visitors to navigate and dream within the spaces.
