VROO
New Website

Case studies



Virtual Reality
One-page Website
Product Marketing
illustration ink drawing

Brief

VROO is a turnkey virtual reality (VR) device created by Diversion cinema for French libraries and film festivals, aimed at simplifying the setup process of immersive showcases.

Since the product launch, fifty artistic VR experiences were added to its catalog. The team wanted to highlight the growth and attract new customers with a website redesign.

Project type: Website redesign
Roles: Brand designer, Webdesigner
in collaboration with Matthieu Willemont, product manager.
Industry: Immersive, Event
Tools: Figma, Cargo
Year Q1 2024

people watching VR experiences

Actions

"A good website acts as your 24/7 salesman."

For this project, we decided to create a one-page website that showcases only the product's top features. Our goal was to ensure users aren't overwhelmed by the complexities of virtual reality technology. Additionally, we chose to bypass the language selection and set French as the default language, as the product is exclusively marketed in French territories.

01
Content Writting

We outlined the website content with the business development manager based on client needs, covering details like default language, catalog access, pricing, and key functionalities.

02
UI Design

I created the wireframe from sketches to Figma, while finalizing the website content. The Figma prototype helped visualize the final result and convince stakeholders.

03
Integration

Finally, I built the website using Cargo, a low-code website builder. Due to its limited layout options, I developed a custom header component using HTML, CSS, and JavaScript.

Results

The new website facilitates initial exchanges with customers and partners by clarifying the product features and price ranges.

It also helps promoting new VR experiences and boosting brand awareness to attract new customers looking for innovative cultural experiences.



See the website

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